Comments on: Advertise with NatCap http://natcapclub.org Natural Capitalism Club Thu, 09 Feb 2012 15:06:27 +0000 hourly 1 http://wordpress.com/ By: Shel Horowitz - Ethical/Green Marketing Expert http://natcapclub.org/home/advertise-with-natcap/#comment-282 Sun, 20 Sep 2009 14:34:15 +0000 http://natcapclub.org/?page_id=395#comment-282 Well, we wouldn’t want to make Guido unhappy, after all. So I’ll tell you that it’s actually easier to succeed as a Green and ethical Do-Gooder business than as an ordinary, undifferentiated common denominator–you get out of being seen as just another vendor and into the rare territory where your customers and even your competitors start sending customers your way. I’ve written a book on how: Principled Profit: Marketing That Puts People First. The book won an Apex Award, has been endorsed by 82 entrepreneurs, authors and marketers including Jack Canfield (co-creator, Chicken Soup), Anne Holland (founder of MarketingSherpa.com), Robert Reich (Clinton’s Secretary of Labor), Mark Joyner (Simpleology, etc.), and Jay Conrad Levinson (the Guerrilla Marketing man himself–in fact, he and I are co-authoring a book now)…and was republished in India and Mexico.

Guido wouldn’t want me to take unfair advantage, so to readers of Bob’s blog, use the coupon GET5OFF to knock the price down from $17.50 to just $12.50–such a deal!

Oh, and buy an extra copy for Guido and a friend, using the code GET10OFF2 or GET15OFF3. It sounds like he could benefit from some coaching in better business practices. :-)

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